Luca Bove – Founder, IM Evolution

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
A look towards the market trends that we need to ponder and plan, without forgetting the practical actions to be undertaken immediately to improve the performance of tourism activities.

In your workgroup, what do you deal with specifically?
I am working on online maps and artificial intelligence for tourism.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
SMART means understanding, integrating and exploiting all the potential, even that which is not so strong and apparent, of the Bel Paese and of the Made in Italy to render Italy increasingly desirable for international travellers.