Tradelab: Programmatic advertising, how does the advertising of future evolve in the tourism sector?

Planning a programmatic advertising campaign offers the advantage to optimize digital investments, reach – via the power of data – the right users (both online and offline), control the exposure frequency of the ad.

In this workshop we will see how to build a programmatic campaign integrated in mobile and Out Of Home altogether.

We will also present successful cases of the travel industry.

Tradelab’s presentation

BTO11 | Tradelab: programmatic advertising, ecco come evolverà la pubblicità del futuro nel settore del turismo