Travel Appeal: [True story] From the passing customer to the loyal guest, leverage data and take advantage of client reviews to improve your offer

In an evolving hospitality’s scenario, with new technologies, sources of information and of sharing, are exponentially growing data on the customer, on his purchase preferences and habits.

The reading and management of these information becomes increasingly crucial.

Based on a true story, we will turn the floor directly to those who take care of hospitality day by day and discover, through stories and daily practices, how AI technology and data science applied to online reputation help hoteliers improve their business performance and meet travelers’ expectations.

Presentation by Travel Appeal

BTO11 | Travel Appeal: [True Story] Dal cliente di passaggio all ospite abituale, utilizza i dati, sfrutta le recensioni e migliora la 
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Speaker:
Mario Romanelli Head of Sales Italy Travel Appeal
Stefania Zanuso Sales & Marketing CP Hotels Verona

All the events ofMarch 20th [Day ONE]