Andrew Aley

Regional Director for EMEA TripAdvisor Experiences

Andrew is responsible for optimizing and on-boarding experiences supply in the EMEA region.

Leading the team of account managers and acquisition specialists to work with Tours and activities providers in the region.

Setting expansion strategy and ensuring execution according to company OKR’s. Measuring and monitoring performance using in house data analysis software.

Prior to, from 2013, Andrew lead Viator’s EMEA sales organisation of regional managers, market managers and associates. Responsible for contracting, onboarding and optimisation of tours and activities providers across the region. Viator is the worlds largest online market place for tours and activities providers, acquired by Tripadvisor in 2014.

Andrew begun his career as Account Executive in Emap in 2003 and moved to Telegraph Media Group as Travel Account Executive and to Guardian News & Media as Business Development Manager – Travel. Before joining Viator, Andrew was also Business Development Manager at Real Media Group and Director for UK Sales at Thismoment.

Andrew holds Bachelor of Arts: Humanties from University of Essex – United Kingdom, England.