Gr@pes was created out of the will and the know-how of Letizia Sebregondi, who has been working with passion in the international wine sector for years.
After obtaining a Degree in Economics and Marketing, she entered the world of wine as Export Manager for Castello del Terriccio.
Thanks to this collaboration, she has come to know the key markets such as China and the United States and she understands the differences in purchasing and consumption styles in the various countries.
Later, in Brazil, she collaborated with the Vinci-Mistral group, developing the marketing strategy for the brands in the portfolio and the network of on-trade and off-trade customers.
This experience allows her to recognize the difficulties that wineries face in order to emerge in mature and highly competitive channels.
After returning to Italy, during her collaboration with Tannico.it, the wine e-commerce market leader, she perceived the great online opportunities for Italian companies and invented Gr@pes.