IM Evolution Founder

Luca is a Digital Marketing consultant and a Local Search expert with extensive experience in SEO. He is co-author of "Digital Marketing Ingredients for Catering: the perfect recipe to make your online presence more effective" and author of "Google for shops and businesses: How to increase customers with My Business and Local Search".

After graduating in Computer Science, with a master’s degree in SME management, he worked as a telecommunications technician and programmer in various companies. Since 2000, he has dealt exclusively with results-oriented Web Marketing, specialising in Search Marketing, in projects of different complexities and coordinating people with various specializations.

He specializes in local search and map promotion. He has been studying this particular sector since 2007, and after holding a lot of courses, conferences and seminars, he finally started a specific vertical project, unique in Italy (and there are very few in the world): Local Strategy, dedicated exclusively to local promotion via the Internet.

In BTO11 he is on the Planning Committee, and in the Digital & Innovation Working Group.