In 2001 Luca had an idea and created a site that proved to be a precursor of Airbnb. Thanks to this online work, Luca travels all year round, also becoming one of the first Italian digital nomads.
In 2009 he founded Adormo, which immediately became obsolete due to the arrival of major American investors in the market.
With turnover in freefall and no hope of being able to stand up to the OTAs, Luca looked for an alternative model, founded a start-up in Bulgaria and obtained financial backing.
Since that day Luca has been waiting for a technological revolution to allow him to get his own back.
When he joined Bitcoin in 2013 he realised that perhaps there was something in the works, but it was only in 2017 that the conditions for decentralisation became reality.