Antonio Pezzano – CEO, DMI
In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
There is the new challenge of conveying the destinations not only in marketing terms (in the sense of communication), but also as a real product (urban planning, management of tourist flows).
In your workgroup, what do you deal with specifically?
I am trying to guide the choice of case histories, topics and speakers by prioritising all that revolves around tourist destinations.
Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
My interpretation of Smart is the continuous search for technological solutions to make both the experiences of tourists and of tour operators easier and more rewarding.