Interview with Karin Venneri

Advisory Board | Digital Strategy

Karin Venneri – President of Associazione Startup Turismo

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
At BTO11, you can meet experts, curious minds, innovators and professionals from the international travel industry. The aim is to discuss new trends, technologies, tools of the trade, contamination from sectors flanking tourism such as payments, and the many new opportunities for development.

In your workgroup, what do you deal with specifically?
I handle the start-up and Digital Strategy area. In particular, always in the field of innovation, we have agreed to further assess the “unmentionable” sector for conservatives of travel: “Vacation Rentals”. It is no coincidence that 30% of the new Italian start-ups to join the Associazione Startup Turismo within the last year have worked on dedicated product or service innovations. Setting out from the industry numbers, we will present the new “Brain in Italy” business models and technologies.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
SMART means intelligent, fast, ready, sharp. It is an adjective utilised across all sectors to indicate innovative, sustainable, measurable, scalable, flexible models; in short, something “made better than before”. To achieve this, we will have to be able to measure, analyse progressive data, reorganise information quickly and intercept new needs, whilst intervening on new automation processes, customising the service. “Vacation Rentals” in the field of travel were “Smart” from the outset given that it arose within the era of big data, because it posits home automation and automation generally as the competitive factors for success, as it builds and develops the relationship with the traveller exclusively via online and mobile channels. Because everyone who works in this sector… was born digital.