Interview with Luca Vescovi

Advisory Board | Digital Strategy

LucaVescovi – Manager, Promoservice

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
The great innovation is a certified training course, divided up into moments of inspiration on Day 1 and further assessed through workshops on Day 2.
The tourist neuromarketing workshop will allow you to (literally) enter the minds of travellers to create a unique digital experience.

In your workgroup, what do you deal with specifically?
Defining the issues, from my point of view.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
Today, the hospitality industry has dozens of scientific studies on how to properly manage its digital presence – SMART means putting them into practice.

Do you have anything else to add?
I wish all the best to all my colleagues on the board!