What role do emotions play when we look for, evaluate and book a trip?

Booking.com, CISET and NeuroWebDesign together, to examine in depth the theme of user experience and the best neuromarketing techniques that allow us to optimise a website.

Together, we will analyse all the typical steps in the purchasing process, highlighting the emotional involvement of the user and how to detect it in a scientific way.

Texts and design can help us to improve the experience of our users on destination portals and hotel websites to guide them during booking.

During the workshop, we will look at some concrete examples and put the concepts we have learned into practice.

At the end of the workshop a certificate of participation will be provided – all you need to do is register!

BTO11 | Che ruolo hanno le emozioni quando cerchiamo, valutiamo e prenotiamo un viaggio?

Luca Vescovi Manager Promoservice

Robert Piattelli Co-founder BTO Educational

Federica Montaguti CISET – International Center of Studies on Tourism Economics | Universià Cà Foscari
Serena Giust UX writer e team leader in technology Booking[dot]com
Nicola Trentin UX & Neuromarketing Researcher NeuroWebDesign
Stefano Civiero Co-founder NeuroWebDesign

All the events ofMarch 21st [Day TWO]