For twenty years, I have developed e-commerce sites and coordinated developers, graphic designers and experts in web marketing and neuromarketing.
I have actively overseen the planning, going live and management of over 500 websites. Regularly teaching at university level and in business environments, the focus is on issues related to the usability of accommodation sites, the measurement of user behaviour and neuromarketing applied to the web.
I am a founding member of several successful technology companies such as GestioneAlbergo.it, Promoservice.com, geppawine.it and NeuroWebDesign.it
Together with the Agili teams, my passion is experimenting with new techniques to increase turnover in the tourism and agri-food sectors.
The importance of neuromarketing has lead me to founding the company NeuroWebDesign.it in 2017, as the only Italian company dealing exclusively with neuromarketing analyses applied to websites.