Co-founder of NeuroWebDesign

NeuroWebDesign is a company that deals with User Experience, Web Usability, CRO & Neuromarketing applied to the digital context.

Through a user-centric work-analysis method (User-Centred-Design) he investigates the browsing behaviour of the consumer while browsing a website or a digital platform.

Thanks to the use of biometric tools (e.g. Eye tracking, EEG, GSR) and data analysis, he improves the User Experience of a design project (on/offline) subjected to analysis, improving its performance.

He also carries out Consultancy and Training activities in the field of Neuromarketing, User Experience and CRO (Conversion Rate Optimization).