Program

Apri/Chiudi

Use the filters for the advanced search on programs

Time Slots

Event Types

Themes

Hall

BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY


 09:00

Metasearch engines for Hotels. The current scenario and future visions

Metasearch engines have grown exponentially over the past few years and reached maturity in 2018. Today, they represent an essential marketing and distribution tool for every hotel.
This panel will provide a complete vision of the current market, the pros and cons of each Metasearch engine and a vision of the technological platforms connected to all….. Read more »

In Italian
  • flickr
  • slideshare
 10:00

Does the future of search advertising lie in metasearch engines?

Research is becoming increasingly vertical and metasearch engine campaigns are starting to become accessible to the majority.
How do you rethink your own adv keywords strategy in light of this and which differences need to be taken into consideration? What is most useful?.. Read more »

  • flickr
  • slideshare
 12:00
 14:00

SEO for Hotel

SEO auditing, SEO+UX, SEO landing pages/mobile SEO.
More advanced tools. After an introduction by Luca Bove on Google Maps marketing for Hotels, Marco Volpe will talk about how to do Search Engine Optimisation for tourism, which goes far beyond title, meta and link building.
In order to intercept the conscious demand of a potential guest, you….. Read more »

  • flickr
  • slideshare
 17:00

BTO11 | RIGHT HERE, RIGHT NOW.
DAY TWO - MARCH 21ST 2019, THURSDAY


 09:00

Today’s opportunities in the non-hotel sector and the Condhotel formula

With Danilo Beltrante, we will explore the great variety that the Extramura sector is made up of.
From the single rented property to generate a supplementary income, to Franchising of holiday homes.
There really is a place and an opportunity for everyone. Together, we will discover ways of working professionally and making a profit in this….. Read more »

In Italian
  • youtube
  • flickr

What role do emotions play when we look for, evaluate and book a trip?

Booking.com, CISET and NeuroWebDesign together, to examine in depth the theme of user experience and the best neuromarketing techniques that allow us to optimise a website.
Together, we will analyse all the typical steps in the purchasing process, highlighting the emotional involvement of the user and how to detect it in a scientific way.
Texts and….. Read more »

  • flickr
  • slideshare
 11:00

Use digital channels strategically: Email, Facebook and Instagram Marketing for tourism

Today, the customer journey is increasingly fragmented and differentiated and, for any activity, it is essential to identify and develop its competitive advantages and bring the customer personas into focus, in order to understand how to use online and offline channels in a strategic way.
Enrico Marchetto, Veronica Gentili and Alessandra Farabegoli will conduct an excursus….. Read more »

  • flickr
  • slideshare