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BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY
Metasearch engines have grown exponentially over the past few years and reached maturity in 2018. Today, they represent an essential marketing and distribution tool for every hotel.
This panel will provide a complete vision of the current market, the pros and cons of each Metasearch engine and a vision of the technological platforms connected to all….. Read more »
Will holiday rentals reach a higher level of service digitisation than more traditional accommodation?
How is the Italian host market equipping itself, from the most traditional hosting services to property managers?
A journey through the services and processes of non-hotel accommodation, from an increasingly global and scalable perspective… Read more »
Conversational AI, such as chatbots and voice user interface (VUI), may not be yet perfect technologies but they are definitely more than real and, even more important, they are constantly perfecting and they are learning from us… humans. Big firms like Google and Amazon are also betting tons of billions on them.
But how did it go so far in the hospitality? Chatbots have been tested since a while, voice assistants in-room are just at the beginning.
Nice-to-have things or could these new channels become the preferred way for hotel guests to address questions, give commands, share complains and even making reservations?
Some international hotel chains and agencies have already invested time, money and resources on it and they will share outcomes, findings and even their "epic fails".
Find out how to increase the profits of your hotel by selling products and services through effective marketing automation strategies.
Presentation by Evols Gruppo TeamSystem.. Read more »
How to increase direct bookings by taking advantage of the competitive advantages of using a Guest Reservation Manager that is perfectly integrated into the hotel’s technological ecosystem.
Presentation by Booking Expert.. Read more »
WI-FI Hotel: Wi-Fi and Marketing Automation at work in the hospitality industry
How to generate more revenue and get a better online reputation… automatically. During the seminar we will find out the 4 features of any hotel WiFi system that generally go unnoticed, that can be exploited to generate additional revenue up to thousand Euro per….. Read more »
The presence of “phantom” OTAs in metasearches, with rates that are often way below the parity rate, produces conflicts and complexities in the commercial policies that appear to affect mainly hotels.
All this creates chaos in a hotel’s pricing strategies and loss of credibility by the hotel.
How to solve or limit the problem?.. Read more »
The method for optimising the rate of conversion of a website by managing the 5 phases of the purchasing process.
The website taken apart, revolutionised and rewritten.
The Showcase Website is dead… long live the Conversion Website… Read more »
The perfect equation: guest satisfaction (and that of employees…), reputation and turnover.
How to turn your hotel into a “Smart hotel”, where technology (High Tech) and people (High Touch) are perfectly balanced, in order to have happy guests, who come back and speak well of us, increasing the value of the brand and of the turnover…… Read more »
A seminar focused on what is called "the biggest issue in hotel distribution in 2019". We will analyze different distribution strategies and explore new way to increase direct sales, through predictive advertising campaigns leveraged by user generated insights.
In this convention we’ll go through some of the most interesting tech & strategy trends in on-line hospitality….. Read more »
Properties management for short periods its complex and takes huge efforts an Labour, espycially because of the high guests rotation and all the burocracy attempts, the results that needs hope cost of management and time efforts.
OK HOME is an innovative system ,the only system who can remotely control your property without any fisical human presence….. Read more »
End-to-end technologies in tourism and multi-product sales, such as the online sales system for airlines and agencies.
Explain the implications for the tourism business in the new distribution modes (everyone can potentially sell everything). What can already be done. Will the intermediation system be jeopardised?.. Read more »
The occasion is the release of the first volume of the series dedicated to digital communication for the travel and hospitality sector by Ulrico Hoepli Editore, the historic Milanese publishing house: DMT – Digital Marketing Tourism and the book is "Digital Marketing Extra Alberghiero” (Non-Hotel Accommodation Digital Marketing), written by Domenico Palladino, editor in chief of….. Read more »
BTO11 | RIGHT HERE, RIGHT NOW.
DAY TWO - MARCH 21ST 2019, THURSDAY
With Danilo Beltrante, we will explore the great variety that the Extramura sector is made up of.
From the single rented property to generate a supplementary income, to Franchising of holiday homes.
There really is a place and an opportunity for everyone. Together, we will discover ways of working professionally and making a profit in this….. Read more »
Women and Tourism to stir emotions, digitalise and not only in the 21st Century – Shape, grow and innovate. The Project consists of describing the reality of women in the Tourism sector, how they provide and how they receive hospitality.
What are the developments in the world of tourism for women, both in the business environment….. Read more »
Your perfect equation: guest satisfaction, reputation and revenue.
We will consider the roll of people (High Touch) and technology (High Tech) to create happier guests, who come back, become your true ambassadors and improve the brand value – and therefore your ADR – through strong word of mouth.
Simplify the complexity of hotel operations and become….. Read more »
Today, when choosing an accommodation facility, travellers rely upon various indicators and often a combination of them: reputation, category and price are the most important, but they focus even more on seeking specific services to satisfy their needs and the type of journey they are going to embark upon.
What role does the hotel classification system….. Read more »
Will increasingly smart payments, quick as the blink of an eye, managed by our trusted stores, in wallet mode and by mobile, soon make the current payment circuits and POS technology obsolete and make cash unacceptable even for small amounts?
China is driving this “evolution” with Alipay and WeChat Pay, where 32% of consumers already use these systems for their travel abroad with significant growth rates also in the adoption of digital payments by merchants.
The penalty is the loss of important incomes and market shares.
The fintech global race has begun.
What can we catch sight of on the horizon and who will earn themselves the podium?
But above all, how is the travel industry equipping the travel sector for this change in Italy?
How will the use of these systems affect the final cost price of the rooms?
We are talking about it with some of the main protagonists on the international fintech scene.
Common problems and a few strategic solutions.
New trends in hotel bookings and contracts imposed by credit card companies can make us lose a lot of time and money.
The presence of "ghost" OTAs in metasearches, positioned at rates far below the ethical parity rate, creates a commission war that hotels can’t afford to take part….. Read more »
JobValet is a digital recruitment platform for staff in the hospitality sector and a bridge between supply and demand.
It is the only platform in the industry that is based on an algorithm to identify the best resources available, and currently has more than 37,000 registered candidates and 500 client companies, including the best hotels and….. Read more »
Changes in demand, new technological challenges and variations in regulations are changing the delicate balance between food and beverages and the management of accommodation capacity.
What opportunities are opening up for hoteliers who also offer their customers a catering service inside their hotel?.. Read more »
What would happen if in the future hotels provided a mobile, relocated and fully automated service?
How and where could we recover the human relationship and the territorial characterisation?
What if they became a fun place to relax, work, reorganise your time and, even if you stayed there for just one night, they were the set of a fairy tale, an eco-sustainable nest that exploits the motion of the tides or a peripheral oasis of a big city?
And this all in the name of respect for the delicate urban and natural ecosystem, in search of the perfect human psycho-physical balance.
Just a moment, though… what if all this is already happening?
Stefano Mereu Human Company
Marc Sampietro The Student Hotels Group
Sofia Gioia Vedani Planetaria Hotels
Ralph A. Riffeser Cavallino Bianco Family Spa Grand Hotel
Peter Palicz KiVi Hotel Budapest
Steve Lee Aprilli Design Studio
Giancarlo Zema Giancarlo Zema Design Group
Valentina Sumini MIT Massachusetts Institute of Technology