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BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY


 15:00

A restaurant can be booked online

The rapid digital evolution has also involved the catering sector, which is becoming increasingly smart, on both the demand side and on supply side.
Habits change and so do restaurants, on the wave of a practice that is now extremely widespread in the USA and in other countries, as they are booked more and more frequently….. Read more »

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Umbria Jazz

Let’s talk about Umbria Jazz: rewinding everything that the Festival has hosted since 1973 is like taking a trip into the history of Jazz and, for many, it means bringing back personal memories and unforgettable emotions.
How is this community, which identifies itself in this annual appointment and loving it madly, held together?
What strategy should….. Read more »

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Nozio: The impact of Wholesalers on the Hotels direct sales

A seminar focused on what is called "the biggest issue in hotel distribution in 2019". We will analyze different distribution strategies and explore new way to increase direct sales, through predictive advertising campaigns leveraged by user generated insights.
In this convention we’ll go through some of the most interesting tech & strategy trends in on-line hospitality….. Read more »

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 17:00

SMART China

Over the next few years, China will become the number one tourist destination in the world, overtaking Europe and, at the same time, it is one of the world leaders in digital innovation.

Together, we will explore how Chinese demand is changing, how the internal tourism system is being organised and what strategies Italy can put in place to become increasingly attractive to the millions of travellers who arrive and will continue to arrive from this great country.

BTO11 | Smart China

Intro | Monderator:
Nicola Bellini Scuola Superiore Sant’Anna Pisa

Speakers:
Kevin King Shiji Group
Weijun (Roger) Qiu Ctrip
Guillaume de Roquefeuil EuroPass

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End-to-end distribution, the end for intermediaries?

End-to-end technologies in tourism and multi-product sales, such as the online sales system for airlines and agencies.
Explain the implications for the tourism business in the new distribution modes (everyone can potentially sell everything). What can already be done. Will the intermediation system be jeopardised?.. Read more »

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BTO11 | RIGHT HERE, RIGHT NOW.
DAY TWO - MARCH 21ST 2019, THURSDAY


 09:00

Smart Sustainability

The number of tourists is constantly increasing all over the world. The wish list (of destinations) always stays (more or less) the same.

This simple fact is risks creating problems for the most popular tourist destinations. Pavements always crowded. Overloaded means of transport. Long queues outside museums. Urban solid waste collection systems on the verge of collapse. Higher and higher rental costs. Old town centres abandoned by residents.

But is this really so? Is tourism itself a problem or is it the management of public services that must find new formulas? In this panel, we will try to answer these questions and show how new technologies help, concretely, to make destinations more sustainable. It all starts by knowing your visitors well, knowing when they arrive and how they behave.

It can be done and we will show you how.

BTO11 | Smart Sustainability

Intro | Moderator:
Antonio Pezzano DMI

Speaker:
Anna Borduzha Mabrian
Chiara Bertoldini DFRC
Andrea Cruciani TeamDev
Alenka Soršak Ljubljana Tourism

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For temporary citizens: a passport for new forms of tourism

The Matera 2019 programme avails itself of a Passport, to be used throughout this year, in order to allow everyone, including the local community and temporary citizens/tourists, to feel that they are a part of this great cultural workshop.
The cost of the Passport has been set at 19 euro and it will provide access to….. Read more »

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L’ecosistema di promozione turistica digitale della Regione Abruzzo: overview delle attività ed asset

Una panoramica sulle iniziative in corso in ambito “promozione turistica digitale” dal Dipartimento Turismo, Cultura e Paesaggio della Regione Abruzzo (anche) per accelerare il processo di digitalizzazione nella promozione del territorio e dell’offerta turistica abruzzese: le leve dell’interazione e della cooperazione applicativa con piattaforme integrative satellite (Portale Cultura, Abruzzo Film Commission) al servizio dell’integrazione completa ed….. Read more »

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 10:00

Shaping Blockchain for Tourism

They say that 2019 will be the year in which many of the blockchain initiatives will emerge from their testing phase and take shape.

Yet some doubts still remain, concerning the costs vs. the benefits of adopting this technology, its multiple fields of application and whether or not tourism is the most appropriate industry for this decentralized model and tends to be the safest for conceiving and using registers and contracts.

Whether it is the traceability of a booking, the ID of a passenger or a piece of baggage, just like a transnational payment, the blockchain makes the exchange of a chain of information possible and accessible to everyone, with numerous advantages for the traveller as well as for the tour operator.

Will this really be the year in which the tourist marketplace finds a designated use of the blockchain?

What form is it taking in this industry of ours? We are discussing this with some of the most committed players on this front.

BTO11 | Shaping Blockchain for Tourism

Intro and Moderator:
Edoardo Colombo Innovation advisor

Discussants:
Luca Moschini Trentino Holidays
Alessandro SaninoThe Tryvium Company

Speaker:
Maksim Izmaylov Winding Tree

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 11:00

Italian museums, amid online reputation and digital transformation

For the choice of a museum or of a cultural experience, online content and digital reputation are also factors that define expectations and influence the choices of potential visitors.
It therefore becomes particularly important to understand what the digital positioning of each cultural attraction is and open a window on this dimension with the goal of….. Read more »

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 12:00

Smart Tourism in cultural destinations

What challenges does smart tourism face in cultural destinations?

What role do the new technologies play in processes aimed at highlighting the value of cultural heritage and sustainable development of cultural destinations?

How can they facilitate creativity and innovative tourism experiences?

How do they facilitate access and/or delocalisation of tourist flows towards minor itineraries?

How can marketing, communication and intermediation be revolutionised?

What are the innovative tools for monitoring and managing tourist flows?

The panel of experts aims to outline the challenges and developmental scenarios of smart tourism in cultural destinations, by identifying the potential, the limits, the challenges and the business opportunities for the various players.

BTO11 | Lo Smart Tourism nelle destinazioni culturali

Intro | Moderator
Mariapina Trunfio Università degli Studi di Napoli Parthenope

Discussants:
Sebastian Frankenberger Linz – European Capital of Smart Tourism 2019
Andrea Cusumano Città di Palermo – Capitale Italiana della Cultura 2018
Adele Magnelli ETT S.p.A.

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The stars were shining

Today, when choosing an accommodation facility, travellers rely upon various indicators and often a combination of them: reputation, category and price are the most important, but they focus even more on seeking specific services to satisfy their needs and the type of journey they are going to embark upon.
What role does the hotel classification system….. Read more »

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 14:00

Tap and pay, the effects (already visible) of digital payments in travel

Will increasingly smart payments, quick as the blink of an eye, managed by our trusted stores, in wallet mode and by mobile, soon make the current payment circuits and POS technology obsolete and make cash unacceptable even for small amounts?

China is driving this “evolution” with Alipay and WeChat Pay, where 32% of consumers already use these systems for their travel abroad with significant growth rates also in the adoption of digital payments by merchants.

The penalty is the loss of important incomes and market shares.

The fintech global race has begun.

What can we catch sight of on the horizon and who will earn themselves the podium?

But above all, how is the travel industry equipping the travel sector for this change in Italy?

How will the use of these systems affect the final cost price of the rooms?

We are talking about it with some of the main protagonists on the international fintech scene.

BTO11 | Tap and pay, gli effetti (già visibili) dei pagamenti digitali nel travel

Intro and Moderator:
Edoardo Colombo Innovation advisor

Speaker:
Alessandro Astone Stripe Italia
Pietro Candela Alipay 
Roberto Grassi Amazon Pay 

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 15:00

Smart Museum: how technologies can make cultural fruition intelligent

Presenting the smart museum as a result of the fusion between creativity, new technologies and managerial innovation processes.

The opening speech was by Arvin Sanjeeev, winner of the 2018 Playable Museum Award at the Marino Marini Museum in Florence, followed by Fabio Viola with Gaming and Museums: the Taranto Case, Riccardo Napolitano: the HoloLenses and Sergio Riolo Il Cartastorie from the Banco di Napoli Archives.

BTO11 | Smart Museum: come le tecnologie possono rendere intelligente la fruizione culturale

Speaker:
Arvind Sanjeev Playable Museum Award 2018 Museo Marino Marini Firenze

Intro & Moderator:
Patrizia Asproni Fondazione Museo Marino Marini di Firenze

Speakers:
Fabio Viola TuoMuseo
Riccardo Napolitano arm23
Sergio Riolo ilCartastorie | Museo dell’Archivio Storico del Banco di Napoli

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Does the napkin consume the sheet?

Changes in demand, new technological challenges and variations in regulations are changing the delicate balance between food and beverages and the management of accommodation capacity.
What opportunities are opening up for hoteliers who also offer their customers a catering service inside their hotel?.. Read more »

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 16:00

Smart travelers in a smart destination

So-called stimulating but not always positive international experiences have shown that so-called "Smart technologies" are a necessary condition for the creation of a Smart Destination, but they need to proceed at the same pace as Smart Governance and Smart People.
This session proposes a dialogue on this topic, focusing the attention both on enabling technological factors….. Read more »

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STARTUP SCHOOL: how to turn an idea into a project

What does a tourism start-up company really need when moves from the idea stage to the market?
What are the difficulties it faces and what help does it need?
It is the Tourism Start-up Association that will be telling us about it and, on the occasion of BTO11 | Right here, right now STARTUP SCHOOL, will….. Read more »

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 17:00

Big Data Tourism: what data to use to improve cities

A far cry from that Italy that still talks about seasonal adjustment at conferences, as if it were an ever-valid mantra for gathering the consensus of tour operators, there are companies and governments that invest to make the management of the territory (and, consequently, of tourism) increasingly efficient.
Cameras that recognize micro-expressions, in order to understand….. Read more »

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