The rapid digital evolution has also involved the catering sector, which is becoming increasingly smart, on both the demand side and on supply side.

Habits change and so do restaurants, on the wave of a practice that is now extremely widespread in the USA and in other countries, as they are booked more and more frequently online. It is a step – that of booking online – that has already been experienced by the accommodation sector and has many similarities but also many differences.

We will assess this, with the main players, by using their aggregated data to also address the topics of reputation, integration with other platforms (see Instagram) and the evolution of tastes and behaviour.