What challenges does smart tourism face in cultural destinations?

What role do the new technologies play in processes aimed at highlighting the value of cultural heritage and sustainable development of cultural destinations?

How can they facilitate creativity and innovative tourism experiences?

How do they facilitate access and/or delocalisation of tourist flows towards minor itineraries?

How can marketing, communication and intermediation be revolutionised?

What are the innovative tools for monitoring and managing tourist flows?

The panel of experts aims to outline the challenges and developmental scenarios of smart tourism in cultural destinations, by identifying the potential, the limits, the challenges and the business opportunities for the various players.