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BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY


 09:00

Destination BIBIONE

Bibione, with its 9 km of beaches, is one of the most highly frequented Italian seaside resorts, with almost six million visitors every year.
It has always been designed as an offer for all, combining the utmost respect for the environment with a high quality tourism proposal suited to different types of users.
Over time, it….. Read more »

In Italian
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 11:00
 14:00

SMART DMO

Managing destinations in a “smart” way means tackling innovative management models that are capable of generating effective service integrations.
The Internet can simplify relationship models and provide data and tools capable of making territorial governments increasingly intelligent and responsive.
Thanks to some examples of good practices, let’s reflect upon the relationship between governance and digitalisation of….. Read more »

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Friuli Venezia Giulia “Social Ambassador” project: driver for authentic bottom-up experiential tourism

How can a citizen, fond of his territory, intercept market niches similar to his interests and effectively promote his land even on the other side of the world, generating a result in terms of (destination) awareness and above all income?
Let’s talk with the players of the blog www.fvglivexperience.it, two years after its launch, about the….. Read more »

In Italian
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 15:00

Umbria Jazz

Let’s talk about Umbria Jazz: rewinding everything that the Festival has hosted since 1973 is like taking a trip into the history of Jazz and, for many, it means bringing back personal memories and unforgettable emotions.
How is this community, which identifies itself in this annual appointment and loving it madly, held together?
What strategy should….. Read more »

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 16:00

Why a destination strategy?

Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case
Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.
Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy… Read more »

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 17:00

SMART China

Over the next few years, China will become the number one tourist destination in the world, overtaking Europe and, at the same time, it is one of the world leaders in digital innovation.

Together, we will explore how Chinese demand is changing, how the internal tourism system is being organised and what strategies Italy can put in place to become increasingly attractive to the millions of travellers who arrive and will continue to arrive from this great country.

BTO11 | Smart China

Intro | Monderator:
Nicola Bellini Scuola Superiore Sant’Anna Pisa

Speakers:
Kevin King Shiji Group
Weijun (Roger) Qiu Ctrip
Guillaume de Roquefeuil EuroPass

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SMART Organization of destinations

The "intelligent" management of a destination emerges as a priority chosen by territorial governance through careful planning.
What choices have the Milan and Bologna municipal authorities made to confirm their smart vocation and how can the integration of the price policies of accommodation businesses influence the competitiveness of a tourist destination?.. Read more »

In Italian
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BTO11 | RIGHT HERE, RIGHT NOW.
DAY TWO - MARCH 21ST 2019, THURSDAY


 09:00

Smart Sustainability

The number of tourists is constantly increasing all over the world. The wish list (of destinations) always stays (more or less) the same.

This simple fact is risks creating problems for the most popular tourist destinations. Pavements always crowded. Overloaded means of transport. Long queues outside museums. Urban solid waste collection systems on the verge of collapse. Higher and higher rental costs. Old town centres abandoned by residents.

But is this really so? Is tourism itself a problem or is it the management of public services that must find new formulas? In this panel, we will try to answer these questions and show how new technologies help, concretely, to make destinations more sustainable. It all starts by knowing your visitors well, knowing when they arrive and how they behave.

It can be done and we will show you how.

BTO11 | Smart Sustainability

Intro | Moderator:
Antonio Pezzano DMI

Speaker:
Anna Borduzha Mabrian
Chiara Bertoldini DFRC
Andrea Cruciani TeamDev
Alenka Soršak Ljubljana Tourism

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For temporary citizens: a passport for new forms of tourism

The Matera 2019 programme avails itself of a Passport, to be used throughout this year, in order to allow everyone, including the local community and temporary citizens/tourists, to feel that they are a part of this great cultural workshop.
The cost of the Passport has been set at 19 euro and it will provide access to….. Read more »

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L’ecosistema di promozione turistica digitale della Regione Abruzzo: overview delle attività ed asset

Una panoramica sulle iniziative in corso in ambito “promozione turistica digitale” dal Dipartimento Turismo, Cultura e Paesaggio della Regione Abruzzo (anche) per accelerare il processo di digitalizzazione nella promozione del territorio e dell’offerta turistica abruzzese: le leve dell’interazione e della cooperazione applicativa con piattaforme integrative satellite (Portale Cultura, Abruzzo Film Commission) al servizio dell’integrazione completa ed….. Read more »

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 10:00

Puglia Travel Flavour: the trip in Puglia starts at the table!

Puglia Travel Flavour is the creative partnership project designed by Pugliapromozione together with Expedia.
Choose your ideal menu, explore the territories in Puglia with emotional videos and enter into the centre of a digital experience that talks about Puglia as a place of excellence to explore, taste and book!
Presentation by Pugliapromozione… Read more »

In Italian
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 11:00

Destination Florence CV: from MICE tourism to Destination Management

The trasformation of Destination Florence Convention and Visitors Bureau from promoting the destination to attract conferences and events, to a recongnized DMO.
The Director Carlotta Ferrari tells the story about how you can become a destination management model and a succesful case history.
Presentation by Destination Florence Convention and Visitors Bureau… Read more »

In Italian
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 12:00

Smart Tourism in cultural destinations

What challenges does smart tourism face in cultural destinations?

What role do the new technologies play in processes aimed at highlighting the value of cultural heritage and sustainable development of cultural destinations?

How can they facilitate creativity and innovative tourism experiences?

How do they facilitate access and/or delocalisation of tourist flows towards minor itineraries?

How can marketing, communication and intermediation be revolutionised?

What are the innovative tools for monitoring and managing tourist flows?

The panel of experts aims to outline the challenges and developmental scenarios of smart tourism in cultural destinations, by identifying the potential, the limits, the challenges and the business opportunities for the various players.

BTO11 | Lo Smart Tourism nelle destinazioni culturali

Intro | Moderator
Mariapina Trunfio Università degli Studi di Napoli Parthenope

Discussants:
Sebastian Frankenberger Linz – European Capital of Smart Tourism 2019
Andrea Cusumano Città di Palermo – Capitale Italiana della Cultura 2018
Adele Magnelli ETT S.p.A.

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 16:00

Smart travelers in a smart destination

So-called stimulating but not always positive international experiences have shown that so-called "Smart technologies" are a necessary condition for the creation of a Smart Destination, but they need to proceed at the same pace as Smart Governance and Smart People.
This session proposes a dialogue on this topic, focusing the attention both on enabling technological factors….. Read more »

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 17:00

“Non voglio mica la luna” (I’m not asking for the Moon) is a mixture of fiction and reality in a destination wedding setting

“Non voglio mica la luna” (I’m not asking for the moon) is a web series in six episodes that tells the story of the turbulent and funny eve of the wedding of Sibilla, from the Marche region and Tom, an Englishman.
How to help the Marche region attract marriages from abroad?
Film storytelling distributed via web….. Read more »

In Italian
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