Why a destination strategy?

Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case

Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.

Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy.

BTO11 | Perché una strategia di destinazione?

Intro | Moderator:
Paolo Grigolli Direttore Scuola di Management del Turismo di tsm-Trentino School of Management

Speaker:
Luca D’Angelo Direttore Azienda per il Turismo Dolomiti Paganella
Sabrina Pesarini Head of Digital Marketing Trentino Marketing
Pietro Beritelli Docente in Destination management University of St. Gallen

All the events ofMarch 20th [Day ONE]