Why a destination strategy?
In Italian
Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case
Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.
Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy.
Intro | Moderator:
Paolo Grigolli Direttore Scuola di Management del Turismo di tsm-Trentino School of Management
Speaker:
Luca D’Angelo Direttore Azienda per il Turismo Dolomiti Paganella
Sabrina Pesarini Head of Digital Marketing Trentino Marketing
Pietro Beritelli Docente in Destination management University of St. Gallen