Carlotta Ferrari

Director of the Destination Florence Convention & Visitors Bureau

Director of the Destination Florence Convention & Visitors Bureau and President of the Convention Bureau Italia, which she founded in 2014.

She developed her experience in the tourism field, specialising in web marketing 2.0 and business growth plans for accommodation facilities, as well as acquiring specific skills in destination development and management.

In 2010, the Destination Florence Convention & Visitors Bureau transitioned from public to private ownership, strengthening its international positioning and becoming a reference point for promoting destinations to the leisure, MICE and wedding markets thanks to its three dedicated divisions.