Destination Florence CV: from MICE tourism to Destination Management
In Italian
The trasformation of Destination Florence Convention and Visitors Bureau from promoting the destination to attract conferences and events, to a recongnized DMO.
The Director Carlotta Ferrari tells the story about how you can become a destination management model and a succesful case history.
Presentation by Destination Florence Convention and Visitors Bureau.
Speaker:
Carlotta Ferrari Direttrice Destination Florence Convention & Visitors Bureau