Destination Florence CV: from MICE tourism to Destination Management

In Italian

The trasformation of Destination Florence Convention and Visitors Bureau from promoting the destination to attract conferences and events, to a recongnized DMO.

The Director Carlotta Ferrari tells the story about how you can become a destination management model and a succesful case history.

Presentation by Destination Florence Convention and Visitors Bureau.

BTO11 | Destination Florence CVB: dal turismo MICE al Destination Management

Carlotta Ferrari Direttrice Destination Florence Convention & Visitors Bureau

All the events ofMarch 21st [Day TWO]