Associate Professor of Marketing and Digital Marketing Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland

He is expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience. Alessandro holds a PhD in Communication Science from the Università della Svizzera italiana (2010), and a Master in Communication Sciences and Communication Technologies in 2004.

Alessandro joined Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland from Henley Business School (University of Reading) where he was Subject Area Leader for Strategic Marketing for Henley MBA.

Before this experience, Alessandro was working at Bournemouth University, School of Tourism. Before joining the academia, he worked in executive positions both at academic and industry level. Alessandro served in the board of director of IFITT (International Federation of IT in Travel and Tourism), where he contributed to establish the association summer school and the ICT4D (Information and Communication Technology For Development) scholarship.

Alessandro’s research has received financial support by several bodies including Swiss National Science Foundation, European Commission, Bournemouth University, University of Reading, public organization and private companies.