Smart travelers in a smart destination
In English
So-called stimulating but not always positive international experiences have shown that so-called "Smart technologies" are a necessary condition for the creation of a Smart Destination, but they need to proceed at the same pace as Smart Governance and Smart People.
This session proposes a dialogue on this topic, focusing the attention both on enabling technological factors and on innovation, which comes from the human factor, presenting the case of smart / IoT living labs.
Moderator:
Giovanni Liberatore Università degli Studi di Firenze
Speakers:
Alessandro Inversini Ecole hôtelière de Lausanne
Antonio López de Ávila Innovation Management IE Business School