Smart travelers in a smart destination

So-called stimulating but not always positive international experiences have shown that so-called "Smart technologies" are a necessary condition for the creation of a Smart Destination, but they need to proceed at the same pace as Smart Governance and Smart People.

This session proposes a dialogue on this topic, focusing the attention both on enabling technological factors and on innovation, which comes from the human factor, presenting the case of smart / IoT living labs.

BTO11 | Smart travelers in smart destination

Moderator:
Giovanni Liberatore Università degli Studi di Firenze

Speakers:
Alessandro Inversini Ecole hôtelière de Lausanne
Antonio López de Ávila Innovation Management IE Business School

All the events ofMarch 21st [Day TWO]