Friuli Venezia Giulia “Social Ambassador” project: driver for authentic bottom-up experiential tourism

In Italian

How can a citizen, fond of his territory, intercept market niches similar to his interests and effectively promote his land even on the other side of the world, generating a result in terms of (destination) awareness and above all income?

Let’s talk with the players of the blog www.fvglivexperience.it, two years after its launch, about the evolution of the communication strategy: focus on visual and video, as well as classic posts.

Keyword: authenticity.

BTO11 | Il progetto Social Ambassador Friuli Venezia Giulia come volano per il turismo esperienziale autentico bottom-up