Friuli Venezia Giulia “Social Ambassador” project: driver for authentic bottom-up experiential tourism

In Italian

How can a citizen, fond of his territory, intercept market niches similar to his interests and effectively promote his land even on the other side of the world, generating a result in terms of (destination) awareness and above all income?

Let’s talk with the players of the blog, two years after its launch, about the evolution of the communication strategy: focus on visual and video, as well as classic posts.

Keyword: authenticity.

BTO11 | Il progetto Social Ambassador Friuli Venezia Giulia come volano per il turismo esperienziale autentico bottom-up