SMART Organization of destinations
In Italian
The "intelligent" management of a destination emerges as a priority chosen by territorial governance through careful planning.
What choices have the Milan and Bologna municipal authorities made to confirm their smart vocation and how can the integration of the price policies of accommodation businesses influence the competitiveness of a tourist destination?
Intro | Moderator:
Francesco Tapinassi Direttore Scientifico BTO11
Speakers:
Luca Martinazzoli Responsabile Direzione Marketing Metropolitano Comune di Milano
Patrik Romano Managing Director Bologna Welcome
Franco Laico Franco Grasso Revenue Team