SMART Organization of destinations

In Italian

The "intelligent" management of a destination emerges as a priority chosen by territorial governance through careful planning.

What choices have the Milan and Bologna municipal authorities made to confirm their smart vocation and how can the integration of the price policies of accommodation businesses influence the competitiveness of a tourist destination?

BTO11 | SMART Organization delle destinazioni

Intro | Moderator:
Francesco Tapinassi Direttore Scientifico BTO11

Luca Martinazzoli Responsabile Direzione Marketing Metropolitano Comune di Milano
Patrik Romano Managing Director Bologna Welcome
Franco Laico Franco Grasso Revenue Team

All the events ofMarch 20th [Day ONE]