Over the next few years, China will become the number one tourist destination in the world, overtaking Europe and, at the same time, it is one of the world leaders in digital innovation.

Together, we will explore how Chinese demand is changing, how the internal tourism system is being organised and what strategies Italy can put in place to become increasingly attractive to the millions of travellers who arrive and will continue to arrive from this great country.

BTO11 | Smart China

Intro | Monderator:
Nicola Bellini Scuola Superiore Sant’Anna Pisa

Kevin King Shiji Group
Weijun (Roger) Qiu Ctrip
Guillaume de Roquefeuil EuroPass

All the events ofMarch 20th [Day ONE]