Managing destinations in a “smart” way means tackling innovative management models that are capable of generating effective service integrations.

The Internet can simplify relationship models and provide data and tools capable of making territorial governments increasingly intelligent and responsive.

Thanks to some examples of good practices, let’s reflect upon the relationship between governance and digitalisation of several DMOs and on the development models of micro and macro destinations.

BTO11 | Smart DMO

Intro | Moderator:
Lorenzo Cantoni Professor Università Svizzera Italiana – USI

Renzo Iorio CEO Nugo S.p.A.
Antonio Vezzoso Marketing Representative Internationale Bodensee Tourismus GmbH (IBT)

Nikolaos Raptakis Executive Secretary Region of Crete

All the events ofMarch 20th [Day ONE]