Mirko Lalli

Founder e CEO di Travel Appeal

He has been working in the field of marketing and digital innovation for 15 years, as a consultant and educator.

He was Director of Corporate Communication at Clouditalia SpA and first Director of Marketing and Communication at Fondazione Sistema Toscana, where he created and coordinated the “ToscanaLab” projects and the Tuscany Region marketing and promotion campaign “Voglio Vivere Così”, the world’s first digital marketing campaign for the repositioning of a destination.

An international speaker and lecturer in Master’s and other courses on digital communication and management for tourism in various Italian universities.

He has been a member of the Tourism Innovation Committee of the Ministry of Tourism and, ever since the first edition, he has collaborated in the creation and fulfilment of BTO – Buy Tourism Online. He is also a member of the BTO Educational Technical Scientific Committee.

He participated in the Executive Programme at the Singularity University in Silicon Valley, in December 2017.