The stars were shining

Today, when choosing an accommodation facility, travellers rely upon various indicators and often a combination of them: reputation, category and price are the most important, but they focus even more on seeking specific services to satisfy their needs and the type of journey they are going to embark upon.

What role does the hotel classification system play in all this, especially considering the broad differences in standardisation between the various markets and the growing demand for hybrid and non-hotel types of accommodation, where, in fact, no classification exists?

Are stars still an important parameter in consumer decision-making processes, or are they slowly losing credibility and shine?

BTO11 | E lucevan le stelle

Intro | Moderator:
Francesco Tapinassi Scientific Director BTO11
Marco Bianciardi Owner Hotel Athena Siena

Wilma Vanni Sales Director ReviewPro
Daniel Markay Public Affairs Manager Hotrec | Hotels, Restaurants, Bars & Cafés in Europe
Marina Pasquini Owner Belvedere Hotel di Riccione

All the events ofMarch 21st [Day TWO]