The presence of “phantom” OTAs in metasearches, with rates that are often way below the parity rate, produces conflicts and complexities in the commercial policies that appear to affect mainly hotels.
All this creates chaos in a hotel’s pricing strategies and loss of credibility by the hotel.
How to solve or limit the problem?
Intro | Moderator:
Varner Ferrato Co-founder Mind The Lab
Edoardo Caldari CEO & Founder HotelPro360
Barbara Casillo General Director Confindustria Alberghi