Use digital channels strategically: Email, Facebook and Instagram Marketing for tourism

Today, the customer journey is increasingly fragmented and differentiated and, for any activity, it is essential to identify and develop its competitive advantages and bring the customer personas into focus, in order to understand how to use online and offline channels in a strategic way.

Enrico Marchetto, Veronica Gentili and Alessandra Farabegoli will conduct an excursus on the characteristics, potential, best & worst practices of those that may be the most important digital channels, even for people working in tourism: Facebook, Instagram and Email Marketing.

BTO11 | Usare in modo strategico i canali digitali: Email, Facebook e Instagram Marketing per il turismo