Budgeting and digital strategy in the hotel business: where to start

How do I plan a digital marketing budget for a hotel, looking for the best balance between OTA and direct marketing? Models for tracking digital performance for hotelsBTO11 | Budget e strategia digitale in hotel: da dove partire?

Gianluca Diegoli Founder [mini]marketing
Antonio Maresca Ideatore Seminario@Domicilio | Shortmaster – Hotel Internet Specialist
Anna-Lisa Gabellone PPC & web analytics specialist IM Evolution

All the events ofMarch 20th [Day ONE]