Gianluca has been dedicated to online business and eCommerce since 1997, following his graduation in marketing from Bocconi University. After gaining extensive experience in companies such as Crif, Nextra, Tiscali, LVMH and Ducati, he now assists companies in defining – and putting into practice as a temporary manager (Barilla, Coop Adriatica, Registro.it) – the digital strategy and online sales.
Since 2004, he has written almost every week on minimarketing.it, today one of the most widely-read blogs in the sector, and actively participates in online conversations as @gluca.
As of 2012, he has been a Contract Professor in e-Commerce and the Multichannel for the Master’s Degree in Marketing, Consumption and Communication at IULM. He also teaches the Business School of Il Sole 24 Ore, for the Specialisation Course in Digital Communication of IULM, the Specialisation Course in Communication for the University of San Marino, and the Specialisation Course in Digital Entrepreneurship for Ca’ Foscari.