Interview with Rodolfo Baggio

Advisory Board | Digital Strategy

Rodolfo Baggio – Coordinator of Information Systems and Communication Technologies, Specialisation in Tourism Economics University Bocconi

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
I don’t have much to add. BTO has earned a solid reputation over the years. There will be further evolution with increasingly “frequented” programming, with a scientific committee of a considerable level, with many innovations in terms of both the schedule and the content.

In your workgroup, what do you deal with specifically?
I coordinate the activities of a transversal working group that aims to contribute with a scientific study on the various topics under discussion. The idea is to show how academics and researchers from the tourism world are anticipators of trends and phenomena and how they can provide valuable tools to rationally analyse the various situations whilst avoiding “myths” and “urban legends”.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
Although there is no precise definition of “smart”, we will undertake to analyse and present the circumstances in which the technologies and the interactions between the real and virtual worlds play a decisive role in the life of all who those connected to the world of tourism, travel, hospitality and correlated areas.

Do you have anything else to add?
At BTO11, you will see things that other humans…