Interview with Stefan Marchioro

Advisory Board | Destination

Stefan Marchioro – Lecturer, University of Padua | Economics applied to tourism

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
The changes imposed by the sharing economy mean the tourist destinations and businesses must face new challenges. It is thus necessary to manage and govern change in order not to suffer from it. How? Being organised in the best way possible on the digital side.

In your workgroup, what do you deal with specifically?
I am in charge of the Destination Management System in support of destinations and businesses in organising and managing the tourist offering, also digitally.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
SMART also means making it easier and more immediate for the consumer/user to avail of the tourist offering. In a nutshell, elevating the quality level of the offering and above all, of the satisfaction of the tourist in relation to the entire process of the customer journey. Destination Management Systems can provide effective support for businesses and destinations.

Do you have anything else to add?
To be SMART, it is necessary to be better organised at the level of “Tourist Destinations”!