Interview with Susanna Mensitieri

Advisory Board | Destination

Susanna Mensitieri – Coordinator, LUISS School of Government | Specialisation in Tourism and the Territory

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
Key trends, cutting-edge innovation, forecasting data, strategies and records that define the future of travel and its industry – BTO11 will be all of this. BTO is an ecosystem that collects, connects and distributes.

In your workgroup, what do you deal with specifically?
I am working on multiple fronts:
– continuous training also in terms of orientation and retraining focused on global customers (China, India, East Asia);
– operational integration between universities, territories and operators;
– “Smart” systems to meet demands and offering professionalism that is also certified.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
“Smart”, which I mean as the best use of technology, must be the keyword throughout which training, operational integrations to projects, demand and job supply are realised, upgraded, modified, deployed and replicated.

Do you have anything else to add?
The key factor for the success of BTO11 will be its ability to be ‘disruptive’ compared to the past!