Chinese digital ecosystems: promotion strategies for destinations and tour operators

Digital solutions for the promotion of Italian tourist destinations in China, visibility for brands, companies and accommodation facilities wishing to enter the Chinese market, direct purchase, also from China, of tourist services payable by mobile payment.

The Vento d’Italia case: the WeChat platform for welcoming Chinese tourists.

BTO11 | Ecosistemi digitali cinesi: strategie di promozione per le destinazioni e gli operatori turistici