Serenissima Informatica: between the reception and the cloud, from PMS to Marketing Automation to increase direct revenues.

The increase in booking channels available to customers and touch points with the hotel, together with the diffusion of management software generally not well integrated, determine the existence of data silos potentially rich in information, such as inaccessible diamond mines and difficult to exploit.

However, the right management and business intelligence methods and tools allow to overcome data silos barriers, increase data quality, transform them into information, get to know all of your customers, build loyalty, acquire new ones and develop more direct revenues.

Presentation by Serenissima Informatica

BTO11 | Serenissima Informatica: tra la reception e il cloud, dal PMS alla Marketing Automation per aumentare i ricavi diretti