CEO of M&T
Carlo Meo is CEO of Marketing and Trade, a consultancy company focused on consumer behaviour and retail design, which he co-founded in 1993 when he was 27 years old.
He is one of the leading international experts on consumer behaviour and on the conceptualisation of purchase sites.
He is a promoter of theories in total antithesis with the vulgarisation of marketing with respect to the central role of the individual and of his needs.
He is a columnist for various specialised publications and the author of books on marketing, food and design.
He teaches at the Milan Polytechnic and is a lecturer and member of the scientific committee for courses in New Entertainment design and Food Experience design at Polidesign.
He is a consultant on consumer issues and consumer behaviour for some of the major newspapers.