Ilaria Legato

Brand and communication designer for hospitality

Ilaria Legato has been involved in Communication Design for the world of hospitality and training for about twenty years: she is a Professor of Design Methodology at the IED in Rome and coordinates the Master’s Course in Brand Design Management for the world of Food, Wine and Tourism at the IED in Florence.

His work in Communication Design aims to create, develop and communicate the personality, strength, uniqueness and effectiveness of a product and service.

The main purpose of his activity is to help customers to create their own specific Identity, reinforcing the Brand’s "story", outside and inside the company, linked to the world of HORECA.

Over the years, he has developed a working method linked to the creative process, typical of design, that is applied to the design of the Restaurant Brand Identity.

The goal is to reach the customer together, to create a winning and coherent identity that will distinguish it from the other brands on the market.