Director of Marketing and Promotion a ENIT National Tourism Agency
Until April 2018, Maria Elena directed Piemonte Marketing – DMO Piemonte S.c.r.l, the Piedmont tourist agency, with the task of developing strategic and operational marketing activities in Italy and in the world, in partnership with regional, national and international stakeholders.
From 2010 until mid-2018, Maria Elena was a lecturer at the University of Turin and the University of Eastern Piedmont where she teaches Tourism, Planning, Strategic Marketing and Destination Management, and has published and participated in numerous publications on the subject.
Maria Elena was head of Public Relations at L’Oréal in Milan, where she worked both for the L’Oréal Paris division and Garnier.
She was a consultant for strategic planning and marketing in Piedmont, before, during and after the 2006 Turin Olympics.
She speaks 5 languages fluently.