Giulia Eremita – Creator of the Italian localisation of Trivago and digital tourism professional
In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
The main innovation consists of a guided and reasoned pathway in line with the interests of the public, mainly in hospitality (including hotel add-ons), governance (tourist agencies, DMOs, transport), tour and experience providers and retailers (especially in the food and wine sector). With the first day dedicated to framing the market, to viewpoints and scenarios, and the second day of the programme set to include informative panels, discussions and exchanges that will seek to convey concepts, good practices and advice to follow even on the very next day.
In your workgroup, what do you deal with specifically?
In addition to coordinating the theme of “Digital Strategy”, I analyse the status, trends and scenarios of the market for travel agencies and digital channels in tourism, but also hotel technologies and new professions in digital tourism.
Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
In my opinion, to improve profitability of tourism companies, it is essential to be aware of the trends and tools, to mature professionally and to specialise as much as possible. These are the steps that will lead to improving the tourist offering, having one’s own product and, consequently, developing throughout the territory. Equally important is studying your own strategy and carefully selecting your allies to create a winning team.