Director of the Alba Bra Langhe Roero Tourist Board
Fly-half at the Alba Bra Langhe Roero Tourist Board, Fullback at the National Centre for Truffle Studies, Lock in the Thaka’tani Rugby Old.
In practice, they have been supporting him for 13 years, while he works as Director of the Langhe and Roero Local Tourist Board and of the National Centre for Truffle Studies.
The bulk of his work to date has been to analyse, shape and convert the excellent local productions, above all wines and truffles, into tourist products. They have opened the only contact centre specialized in wine tourism with over six thousand hits per year, they have created the most popular tourist truffle market in the world and they have anchored the territory’s tourist image in the strength of its agrifood brands.